Welcome to Pantnagar Tarai Agri Seeds

Marketing is the most essential part of any organization as other aspects, specifically production is fruitless until it is utilized. It has been said that "Marketing is like heart and soul of the organization". It is not only vital but also the most difficult aspect of the programme.

The Company arranges publicity for popularising its products, with the objective that the farmers achieve maximum benefits from the Company seeds through its proper use with recommended package of practices and become conscious for utilizing only quality certified seeds. The media of publicity used are; participation in national, regional and local exhibitions, distribution of information by Pamphlets besides Print & Electronic media.

Marketing Strategy

	The Corporation is gearing up the marketing operation in the private sector. Accordingly, there will be a greater emphasis on promotion, packaging and customer relations etc., as required in a competitive situation.
	The Corporation aims at strengthening the co-operation and tie-up with other production and marketing organisations of repute in the seed industry, for deriving mutual benefits in respect of profitable items, which each one cannot take up for itself.
	Dealership network is being renewed and reoriented to face the marketing challenges in a competitive market.
	Institutional and product publicity, in appropriate media will be undertaken as per requirements.